Liptints
by Ashe BUSINESS
PLAN
Stain
your lips, color your life!
What is the business' mission statement?
The
goal for this business is to provide lip products suitable for teens that can
help them in their self-confidence and enhance their beauty.
Business Formation
What type of entity
is the business? Sole Proprietorship
Business Address
National Highway,
Poblacion, Dalaguete, Cebu
Business History
The
business starts with the owner being obsessed with lip products especially lip
tints so she decided to open up a business. It became evident to her that a lip
tint can give confidence to teens because it can help them enhance their beauty
that's why her lip tints are very high demand.
Business Goals
What
is the business' goals and objectives?
The
goal for the business is to grow and develop a wider variety of lip products
that is profitable to the business. The main objective is to appeal to the youth
and influence them to enhance their beauty by the lip products sold.
Management Team
Manager's Name: Nissi
G. Burda
What is this person's
position in the business? CEO
What are this
person's primary responsibilities?
A
chief executive officer (CEO) is the highest-ranking executive in a company,
and their primary responsibilities include making major corporate decisions,
managing the overall operations and resources of a company, and acting as the
main point of communication between the board of directors and corporate
operations.
What
are this person's relevant qualifications?
She has worked before with
businesses and entrepreneurship. She also has a wide knowledge about make-up
specifically lip products.
What
type of compensation does this person receive?
All the profit of the business
will directly be deposited in her bank account.
What percentage of ownership? 100%
Products
and Services
What are the business' products and/or services?
The
main product will start with a lip tint and other range of beauty products fit
for teens such as mascara, blush, face powder and etc. It will not only provide
a beautiful enhancement to the face but also provide a care for the consumer's
health. Lip tint is the perfect starting
point for makeup newbies or for anyone who just wants a subtle, pretty pout.
These pretty stains are suitable for everyday wear, with lightweight formulas
that deliver long-lasting flushes of color.
How does the business source and sell the products
and/or services?
Light
and refreshing water type tint - Moistly infiltrate and refreshing finish.
Deeply even with one drop, vivid color - Even with one touch, vivid color to
create glowing face. Long-lasting. Aqua Keeping Matrix - High molecule light
gel structure to prevent inner lips effective moisture evaporates and reduce
dryness. Quick Spread Tinting Effect - Water color dispersion method to gently
spread to apply on curvy lips, long-lasting without erasing easily from
external friction.
What is the business' pricing structure?
The lip tints will
sell in wholesale and retail. Prices may vary according to promos and deals.
Proprietary
Rights
The
lip tints sold are exclusively formulated by the owner itself. According to
embodiment of the invention, pigments extracted from fruits, vegetables, seeds,
flowers and legumes can be used as a colorant in cosmetic and dermatological
products. According to other embodiment, a reformulation product from fruits,
vegetables, seeds, flowers and legumes, such as, but not limited to, a powder,
flakes or concentrate, can be used as a colorant in cosmetic and dermatological
products. The colorant is suitable for transfer to the skin when the cosmetic
and/or dermatological product is applied thereon. In this manner, the pigment
or reformulant is a “staining” colorant used to highlight and accentuate
natural colors of the face. Such natural pigments can replace artificial,
man-made pigments commonly used in cosmetic and dermatological products.
Market
Analysis
What is the business' industry?
The
business will fall under the cosmetic industry, it is dominated by a small
number of multinational corporations that originated in the early 20th century,
but the distribution and sale of cosmetics is spread among a wide range of
different businesses.
Who are the business' competitors?
The
main competitors are the established drugs store and high-end make-up brands
such as KJM Cosmetics, Maybelline and other Korean brands.
How are the business' products and/or services
different from its competitors?
Liptints
by Nissi is a film pack formula that can be perfectly removed without
irritation, presenting a refreshed and lovely lip color out of dark and gloomy
lips, available for a natural-looking lip line, unlike existing discoloring
lipsticks. With lip-exfoliating ingredient and further lip-nourishing
ingredient, this product protects lips while nourishing and hydrating. Presenting
a variety of shades in color. Water type tint gives moisture absorption with
light fresh finish, honey extract, hyaluronic acid and other ingredients prevents
from drying. One touch gives vivid color with bright light on face, gives vivid
long lasting color.
What is the business' market share or potential market
share?
With the continuous trend about
lip tints, the business will surely expand in no time.
Customers
and Target Market
Who are the
business' target customers?
Though young
consumers are exposed to a number of media platforms, brands are encouraged to
focus on marketing to this demographic through social media, as opposed to
engaging in a full blown, multi-platform approach. Consumers of this age group
are most likely to be influenced by their friends. Cosmetics brands are
increasingly discovering how important it is to craft unique messaging for each
age demographic in the consumer pool. Middle-of-the-road marketing has
neglected to specifically address young and old consumers until quite recently,
leaving lots of potential untapped.
Marketing Methods
Which method(s) will you use to
market and advertise your products and services?
